The Research On Advertisements' Influence On Consumption Conception Of College Students

The consumption conception of college students is obviously affected by advertisement today. This paper based on statistical analysis to questionnaire investigation result, try to find the effects to the consumption conception by sorts of media advertisements and different content advertisements, and use the elaboration model to analyze the questionnaire investigation result. For the aim of advocate healthy consumption conception, we made a thorough investigation and study to reveal the inherent mechanism of the advertisements' influence on the consumption conception of college student in Wuhan district.After study the data, these can be concluded: The effects to the college students' consumption conception from advertisements are not so bad like other people said. And it can be see from the college students consumption conception that they are distinctive,enthusiasm and rational; but the effects to the college students' consumption conception from advertisements are interacted by many other factors, and the elementary group has an important effect on the process of advertisements broadcasting; the advertisements researching rate is nice also, and we should manage the network advertisements seriously, which has great potentialities.Conclusions have been reached: On one hand the advertisement people should think highly of all factors and prove the effect of advertisements, on the other hand they should shoulder the social responsibility to make a good circumference, so the benefits of society,individual,country can be concordant. Schools and families should also take the education of consumption conception seriously. And the college students who are a special consumer group of many self advantages should do their best to be rational consumers.