Research On Education For Consumption Conception Of College Students

Consumption education is the study of phenomenon and regularity. The core of consumption education is consumption view education. As the economy develops, international coorperation becomes closer and the consumption problem of college students becomes more and more serious.This paper based on "consumer behavior of the college students of the generation of 1990's",which belongs to 2010 Liaoning Province social science planning fund. The research focus on student's consumer conception education.(1) This article states consumption and consumption conception education in theory. It analyzes the essence of college student consumption conception education. The article, which is based on reading many papers, introduces basic theory about consumption in Marxism. It summarizes theoretic characteristic of Chinese consumption view education, which uses western consumption view education as reference.(2) Based on Dalian universities, it analyzes current situation and problems of student consumption. By questionnaire survey and interviews, it collects original data of college student consumption situation by different levels of grade, gender, area, school type and major. Focus on three aspects of school, family and society, it analyzes potential problem of college student consumption education.(3) According to college education feature, this article presents objective and principle of consumption view education. It should base on school, supported by family and society. It combines student self discipline as well as network education. It provides theory reference and instruction for forming correct consumption view and behavior, which includes appropriate, reasonable and harmonious consumption.