| Commercial advertisement entered the sports field in the 20th century 60-70 years, but also the development of sports advertisement rather slow. In the 1980s, as the evolution of human society from the industrial society to information for the production of the main features of modern society, the value of the homogeneous phenomenon growing, makes it the cultural connotations of commodities produced great pursuit culture become the best advertisement dissemination point. Many enterprises found great cultural value of sports, knew deeply the relationship between sports advertisement and sports. Sports introduced in the commercial thinking, sports became gradually a kind of industry including entertainment,leisure,fitness, the quality of life of a people, much focus, which objectively for enterprise self-display provides a huge stage, so that sports have media character. With the aggregating of sports and sports advertisement, sport advertisement hold the extra character of culture , which makes more enterprises favors the sport, use sport advertisement at large enterprises to expand visibility and honor to communicate market information, and promote product sales.Sports advertisement entered China relatively late, particularly for sports advertisement is ill-informed understanding of the culture and experience can make our sports advertisement in the development process a number of issues, Such as: Lack of the cultural positioning experience of sports advertisement; Lack of sports advertisement creative"modernization"and"artistic"; Lack of charm and personality sports advertisement language; our sports advertisements, such as the lack of absorption of Western culture. To find...
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