Research On Women’s Magazine Advertisement Driving Consumer Conception

With the development of women’s liberation movement and the improvement ofwomen’s social status.Women, as the main consumer of the households, Their levelof participation and the degree of importance in the economic life has been greatlyimproved,"she era" has arrived. Many businesses, including household goods,children and senior citizens supplies, and even men supplies, advertisers aimed atmodern women as their target audience directly.And then they carried out variousmarketing and promotion activities. Women’s magazines has a natural advantage,which is apparently is that their precise audience segmentation, magazines read rateand the arrival rate are higher than other print media. So women’s magazineadvertising has always been a "battleground" for the businessman. Women’s magazineadvertisements for different audiences with different women publicity, openly orsecretly admired their consumption concept is also very different. Based on themagazine advertisements in different dimensions, analyzed of the differentpositioning study, the difference between the different types of women’s magazines onthe female consumer-oriented concept.Zhenghong E considered that consumer conception is a reflection of the ideologyof consumption of different times，Consumer attitudes have been summarized into sixkinds：Thrifty consumption conception, Popularization conception, the conception ofpursuit modern material life, offspring consumer conception, achievements consumerconception and out-looking consumer conception, because of the differences ofwomen’s income, age and education level, etc. They have different consumer’spsychology， With the help of the previous summary of the female consumerpsychology, as well as the analysis of the advertising-related dimensions.Arrangingthe influence on the form and content of women’s magazines in advertising consumerpsychology of women, and then analysis the specific audience-oriented consumerattitudes of a women’s magazine, At the same time, provide directional advice toguide the new era of women’s consumption.