| Currently the correspondence industry of China has already become theprofession of the fierce competition.Each correspondence makes stronger thesum of cent of own main camp business market with all strength, and releasethe new business continuously, fighting for keeping the competitive advantagein future market competition.Jilin Communication Corp. Changchun Branch while compete thepressure, put forward the all new business model of" take customer as thecenter", and launched the reform of various systems, hoping to pass tostrengthen the management to the customer, carrying out the market tosubdivide, adopting aim to the marketing, keeping the competitive advantage,obtain the larger profits。The usage of the management information system, isvalid means to help the business enterprise to carry on the structure, toreorganize the process, to strengthen the management and to lifthigh-efficiency.The first part of thesis carry on the analysis of the macroscopicenvironment, the industry environment that Jilin Communication Corp.Changchun Branch live in .Because the national economy develops soon, thecorrespondence need is increasing continuously;Progress unremittinglytechnically along with the correspondence, the new business appearcontinuously;Along with the exaltation of customer's character, the customer'srequest to the correspondence enterprise's service raises continuously;But theprofession inner part the competition is gradually vigorous, eachcorrespondence's activity make the income and profitses of JilinCommunication Corp. Changchun Branch the company to descend year byyear.Then to carry on the analysis to internal circumstance of businessenterprise, include the main camp business and organized the structure,advantage, disadvantage. Jilin Communication Corp. Changchun Branch havethe advantage of the network, the personnel and the the brands; But theenterprise is not Sensitive to the the market and the customer's need, can't adaptto the current competition environment.So we must build a managementinformation system, it can help the enterprise to understand the marketinformation in time, subdividing the customer, releasing the homologousmarketing activity;It can provide the overall decision support information forthe governor;It can strengthen the inner part management, provide the serviceof the high quantity for the customer.The second part of thesis carry on the simple review to the companyconstruction history of the MIS existing in Jilin Communication Corp.Changchun Branch, carried on the analysis to it's the structure and function.Theexisting MIS has been used from 1997, the system includes nine sub-system.The system is design base on the internal business process of thebusiness, have no consideration to the demand of the management to thecustomer; The system can't support the business enterprise to carry on theratings management to the customer, can't satisfy the demand of aimmarketing; The system lacks the whole programming, the information sharewith other new system is difficult; The system is difficult to expand,can'tsupport new correspondence business and various price plan;The systemcan't satisfy the service request of the customer;The system can't provide thenecessary support to the decision maker;Therefore, we need to build up a set ofnew marketing management information system。This part still introduced theCNC's information-based system programming in brief,and carried on a simpleviability assessment to the new system. Then aim at the company's actual,setout from the angle of the market marketing,carried on the detailed analysis toeach aspect that the market marketing involve,put forward the need to the newsystem. The system should support the management to customer of theenterprise,so the enterprise can look for the latent customer and work hard toraise the telecommunication business's universality rate;So the enterprise beable to analyze the existing customer of company and other company and workhard to raise the market share;The system should support the enterprise tosubdivide the customers and study the need of each customer,to raise thecustomer contribution degree;The system should support enterprise providingthe service of different grade to the different customer and make the exertivebiggest effect of limited resources;The system should support the enterpriseoverall raise service quantity and raise the value that provides towardcustomer;The system should support the enterprise announce new products andmake the new business throw in the market sooner;The system should supportthe enterprise open various marketing activity of exhibition;The system shouldsupport the enterprise open widely the marketing outlet and make the enterprisebe able to manage it's colleague;The system should provide the decisionsupport toward the enterprise's decision maker;The system should provide thevivid information conduction outlet to the enterprise;The system shouldsupport the enterprise exaltate work efficiency.According to the need that the second part put forward,the third part ofthis thesis designe a set of new comprehensive marketing managementinformation system. That system is constitute by eight statures systems,theyare customer management, product management, marketing management,outlet management, comprehensive the guest take, resources management, thebusiness provide management, comprehensive search and statement. There aretwo exteriors sub-system closely-related with marketing:Office automationsub-system and Decision supporting sub-system. It elaborated the designprinciple of each sub-system in the text,and Carried on the detailed design toeach sub-system function. the customer management sub-system carries outthe function of managing the customer's information, dividing the customerinto cluster and evaluating that customer. The product management sub-systemcarries out to wait the function of the resources management of the product,correspond by letter the service management,the business management,theservice agreement manage,the price management,the product release. Themarketing management sub-system carries out the manage function to themarketing resources, the marketing plan and marketing activities. The outletmanagement sub-system carries out the function of the management of thebusiness agent information,the outlet divide the line,the customer divide theline,the outlet investigate. The comprehensive guest takes the sub-system tocarry out the function of the product order and service alteration ,jot down thecustomer information,take the expenses,excrescent circumstance processing.The resources management sub-system carries out the function of thefoundation data management,network manage,special resources allotment,mow to connect the engineering management. The business provides the sub-system to carry out the function of the business process make to order,the worklist flows the automatic performance,the service installs and breaks through.The comprehensive search and statement manages sub-system provide themeans of the vivid search and statistics,and provide the function of a lot ofkind of information search and statements statisticses. The decision supportssub-system provide overall information in time for the decision maker andmake read understand through the diagram, form etc. It helps the decisionmaker to control the overall situation, make the reasonable policy. Officeautomation sub-system provide a passage for the enterprise that informationcan delive quickly.The four-part of thesis is mainly carry on the analysis separatel to theimplement process of the comprehensive marketing managemant informationsystem,prospected the system implement result also. It carried on other relateddesigns to the system in all its bearing in the text,such as the principle in... |
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