| Through the analysis of the transformation of township government functions, to observe the evolution of the information transmission way and finish the work of grass-roots government role. The transition of the function of the township government can really affect the use of the information dissemination way, the evolution process of information dissemination way and the country’s political and economic environment, etc, are influenced by new technology is smaller. Though, China’s science and technology in the development, also introduced a lot of new technology from abroad, but may be due to the standard of peasants’scientific quality and grass-roots staff is on stage of old and new, the application of new technologies is relatively less, less frequency over the use of new media.Comparative analysis of the township government in the face of the difference of object used in the media and communication effect. Township government in the face of the spread of the object, at the same level, institutions and the people have the government at a higher level. Although, media can be used to the spread of all the object, but still a primary and secondary. Township government in the information dissemination of fax use frequency is highest; The unit using the phone at the same frequency at most; To use radio frequency up to for the people. From transmission meet, job satisfaction, and the harmonious degree of grass-roots work goals and complete situation of township government, can be found that the effectiveness of the media use is complete one of the main factors of the work target. The organization can not live without the spread of information, more inseparable from the media. From the cognitive consistency theory, process theory and screw theory to analyze the information transmission effect of township government, we can find that the level of the organization’s internal harmony, organization leadership comparing effects such as information communication effect of the organization. |
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