Strategy Management Study On The Flue Gas Desulfuration Of The ENTECH Enterprise

With our government and people paying much attention to environmental protection of our country day by day, the atmospheric pollution control become the focal point of environmental protection. In the process of atmospheric pollution control, the administration of the coal-fired exhaust fume is the most important thing even more. The domestic market of the environmental protection grows up so quickly, and its potential is enormous. Therefore, the big domestic companies shift their business to the environmental protection market. Simultaneously, international environmental protection companies enter China market one after another too, rely on their advantage to capture market share. The entech company is the only one which possessing the independence intellectual property of the electronical ammonia flue gas desulfurization technique (EA-FGD), but it still is a high and new technology Company and small and medium enterprise. If it wants to survive and develop in the violent competition market, the entech company must make the development strategy suitable for its own.Firstly, the author investigates and researches the basic situation of the entech company. Secondly, the text analyzes the external environment and internal environment condition, points out the interior strengths and weaknesses and the exterior opportunities and challenges. Thirdly, according to " the Tenth Five-Year Plan of national environmental protection " and relevant policy and regulation, the paper has confirmed the strategy which being market-oriented, being supported by technology, developping the new high-tech product of environmental protection, and decided that the company must base on the flue gas desulfurization market clearly and propel the industrialization of the flue gas desulfurization technique constructively. Finally, the author brings forward the development strategy included cost leadership , differentiation and focus strategy. From the above-mentioned, the text forms the development strategy frame of the entech company.This article applies the strategic management theory to the enterprise reality, cause the enterprise strategic research and the strategic planning formulation attained a new height stage, and proposed certain strategyimplementation suggestion conformed to the company actual. All of these will formulate and play the vital role in the future of the enterprise to make the significant general and specific policies and instruction the enterprise's development.