The Developing Strategy Research Of Harbin Institute Of Technology New Heat Energy Co.Ltd.

As a new-founded company dealing with the manufacture of environment protection new thermal products , Harbin Institute of Technology New Thermal Energy Co. Ltd . hereinafter referred to as NTE now is confronting with new situations after the environment-protection concerned policies from all levels of governments come out: heaps of companies stride in the environment protection industry ,enterprises carry out one innovation after another, foreign energy-saving products rush in donestic markets and etc. Under these circumstances, the relative market operation stance and inner management for NTE call for prompt study .Complying with the national environment-protection industry policies , this dissertation applies the strategy management theories for modern enterprises , gives an overall SWOT analysis on the outer conditions inclusive of the social and cultural condition , the political and law condition ,the economic and technical condition as well as the competitive condition and the inner conditions inclusive of the company' s background and its present situation, the incorporative structure and culture , the nuclear strength and resources confronting the company . Based on this , it proposes the development strategy scheme for NTE and further discusses its concerning application and control precautions .The study on the development strategy for NTE enables it achieve the dynamic balance among the outer and inner conditions it faces and its managerial target even though it is in the sophisticated situations so as to ensure its ever lasting development. It is significant not only in the aspect of economy but in that of society . It is an strategic adjustment to the Local economic composition andwill surely improve the quality and level of the economic growth in Heilong jiang province, in accordance with the requirements of the national environment protection policies.