Company B In China's Development Strategy Study

B Company is a foreign investment company under B multi-country Company, which belonging to the H Steel Group, the largest Steel enterprise in Australia. The main business is fabrication and sale of steel profiles. Its mother company, B Multi-country Company is the world's biggest steel profile supplier, who is in a leading position in this area. Due to the special character of steel construction industry in China, the business format and development strategy has great difference comparing with that in other countries. The Steel construction industry in China is in a starting stage and the market has just established, however, full of developing potential. Therefore, it is extremely important to the Mother Company and H Group in making the development plan for B Company in China. B Company is facing great opportunity as well challenge in the new economic situation.In this article, by applying the Strategy Management theory and also its methods, the author has made evaluation and research to the internal and external environment around B Company. The survey shows that the main opportunities for B Company are: stabilized national policy; fast economy growth; rapid development of the steel construction industry; big market capacity and governmental support. While the threats are: low technical and financial entrance criteria of the product, fierce competition; immaturity of the present domestic steel construction industry and unregulated competition. From the survey to B Company's internal environment, it is found that the advantages are: support by strong international mother company; sound financial status and technical competence; over one hundred years of history in steel construction industry; well-known brand name; easy access to raw material; strong company culture-integrity and co-operation and advanced management system. The disadvantages can be: lack of competence in design, construction,which often pushes the company into passive position in competition; less integrity of the product, which leaves a gap with the market demand.After the SWOT analysis, it is not difficult to draw such conclusion that B Company should stress the design and construction capability and develop into a comprehensive product and service provider. The author has established guarantee strategy in order to enhance the company's strength to archive the final goal.