Status Of Chinese Animation Image Communication Research

In the new situation of economic globalization, foreign animation wantonly attacked and occupied China's dynamic market, leading to the loss of China's domestic animation market. According to a survey, among the animation works that young people like, 60% of animation works are Japanese anime and Europe and the United States'animation account for 29%, while the Chinese original animation, including the Hong Kong region, and only account for 11%. As a measure of the success of an animated key factor --- animated image, such as Mickey Mouse, Donald Duck and other lovely animated image have been recognized as the world's image of the goods associated with flutter cap days, the income does not decline, China is lacking a lot. China's the animated stars are seriously deficiency.Animation industry not only depends on content, but also depends on the image. Animated cartoon image is the soul of cartoon. Animated image realizing to the commercial animation, which seems like "the movie star in commercial movie,"and just likes "commercial advertising in the Star spokesperson,"It is an indispensable key role. The core of animation industry chain is the animated image of the"attention"value. Image of a successful animated cartoon makes cartoons not only renovated and be saw many times, but also bring long-term economic benefits. Especially the success of the "Blue Cat", a number of animation people began to note that establishing a brand value of the animated image of the animation industry is the fundamental driving force for sustainable development.However, a latest statistics shows that China's young favorite of the 20 animated images, 19 animated images are from Japan, and Only China's domestic animation image of the "Sun monkeys" is warmly welcomed.Lack of local animation star seriously affects the impact of China's cartoon and income and makes our cartoon hesitant.In this paper, collecting a great deal of information and sample selection, based on the spread of the image of our animated conditions, communication problems and the causes are analyzed in the study and come up with countermeasures.