Outdoor New Media Advertising And Creative Strategy

Outdoor advertising, also known as OD ad (out-door advertising) that is: all of the home and foreign media. Outdoor advertising will no longer be limited to "outdoor site-specific," but rather refers to the ubiquitous indoor and outdoor addition to the traditional conventional media outlets, some new non-traditional media after another. Modern society has entered the information age. New Media has quietly into our lives, and subtle influence our concept of life and consumption concepts. New Media is a new technology, new materials developed under the support of the formation of media forms, new media and people's life trajectories of natural occurrence of a close contact, mobile phones, network to meet the refinement of one-consumer demand. The emergence of new media, outdoor advertising is the primary interpretation of the new marketing concept, building TV, elevator print ads, store television terminal to meet a group of consumers for accurate positioning, which makes the new media coverage of the degree of precision the degree of flexibility in extent, have relatively good performance.The new media era and beyond, the moment for a long period of time covered by the Internet, television, newspapers, publishing and outdoor advertising, including the convergence of old and new media, in cooperation with the multi-media age. Outdoor space is that people should always contact a media, as long as it is not at home or work space, people every day exposed to a variety of outdoor advertising. Traditional outdoor advertising media, often used plane in printed form, information is transmitted mainly two-dimensional plane. With the people's consumption level to improve scientific and technological progress and urban development and other factors, outdoor media, innovation and constantly open up.High-tech new technology in outdoor continuous application, changing the performance of a single form of advertising is relatively rich in the performance of outdoor advertising means. Outdoor advertising in the form of continuous breakthroughs, including transport, buildings, waiting rooms, lounges, gas stations posters, light box, electronic billboards and television screens flip wall and so on, although these media placed or overhang in a relatively closed or semi-enclosed space, from a macro perspective, which is still outdoor media. The new media to enable broadcasters and audiences can have an interactive form on an equal opportunity to exchange ideas and to make audiences that the communications process the final part of the initiative to master select information in the dissemination to play a more active role. In short, the future of advertising is not only satisfied with the resource occupation, pay more attention to science and technology and the overall creative strategy for research. Outdoor Advertising would like to find people that dialogue, we must seize the key positions in the new media, outdoor advertising can be so healthy and rapid development.