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Outdoor Advertising Language Research Of Wuhu

Posted on:2012-07-18Degree:MasterType:Thesis
Country:ChinaCandidate:L L TaoFull Text:PDF
GTID:2215330368475172Subject:Chinese Philology
Abstract/Summary:PDF Full Text Request
The outdoor advertising language of Wuhu is an important part of the application in the city of Wuhu. As a whole body, the outdoor advertising language of Wuhu is showing a different language style. Most outdoor advertising Linguistic of Wuhu are contagious, reflected the characteristics of artistic creativity of language. Of course, there are also a variety of problems in the outdoor advertising language of Wuhu. We need to study creation of outdoor advertising language deeply, on the basis of theories and principles, to find outdoor advertising language problems, and these slogans to be optimized. Only in this way, the language of outdoor advertising of Wuhu can have the depth and reality.The art of outdoor advertising language of Wuhu reflected in the temperament of harmony, and with the choice of words, sentence selection, and the use of speech and so on. The harmonious melody is the most important artistic expression. In the art of the outdoor advertising language of Wuhu, this paper aims to explore the means of artistic expression in the language of outdoor advertising in Wuhu, and through the use of these means of artistic achieve special artistic effects. In our research of outdoor advertising language in Wuhu, we need to not only understanding the language art of outdoor advertising, but also recognizing that problems of the outdoor advertising in Wuhu also exist in the language. To solve these problems, we have to a research the language theory and principles thoroughly of the outdoor advertising creative. The outdoor advertising language only to have to comply with simple,eye-catching,real,personal,beautiful and elegant creative principle, they are also in order to ensure its reaches the best publicity. Those which do not follow the language of the creation of outdoor advertising creative principle out of the outdoor advertising, it will have all kinds of problems arise. We need to research the outdoor advertising creative theories and principles of language deeply, discovery issues under the theory and guidance of the principles, and maximum respect for the original language on the basis of advertising, according to the actual situation of its own optimized to outdoor advertising to promote Wuhu Language in the language level and to improve the quality of the effect of the city of Wuhu.
Keywords/Search Tags:Outdoor advertising language, Artistic quality, Creative Principle, Optimization
PDF Full Text Request
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