Research On The Interaction Between The New Outdoor Media Advertising

Interaction, as one of the main features of the new outdoor mediaadertising, is an important part of the new outdoor media advertising.With the development of science and technology and economic progress, people’s life is surrounded by the information in different poses and with different expressions, interactive new outdoor media advertisingintegrated with each field of the society and people’s life, so it has strong advantage in communication. Due to the increasing interaction betweenthe new outdoor media advertising and more attention to the audience experience, thus forming a two-way interactive relationship between advertising and consumer. How to talent showing itself from numerousadvertisements, become the key of interactive new outdoor mediaadvertising design. Requires the designer to change the thinkinglimitation of traditional outdoor advertising, try a new way of thinking from the perspective of the design, combined with the new outdoor mediaadvantage, to show the audience a more humane, intelligent andinteractive experience.In this paper, the interaction of outdoor new media advertisement as the research object, first carries on the new outdoor media advertisingbackground, characteristic, advantage and development brief review;secondly, the key is to transcend the traditional outdoor advertising,interactive design of innovative thinking of new outdoor mediaadvertising, mainly from four aspects of visual dimension, diversitytechniques, design carrier, marketing strategy to expand the new outdoor media advertising way of thinking, and summarizes four methods to realize the interactive design in the new outdoor media advertising,provide reference theory for the creation of interactive new outdoor media advertising designer.Both the expansion of design thinking or summarize design method,according to the guiding ideology of "people-oriented" as the foundation,the man-machine interactive experience using the new outdoor media.The designers in the creation process, how to design to attract audiences of advertising is impressive, how to design the advertisementaudience has the desire to buy, how to make the audience does notproduce psychological conflict on advertising and so on, these problems are the advertisers and designers need to research and thinking. The design idea for the new outdoor media. advertising to broaden the field of creation; on the other hand, is caused by the interaction of the method toenhance the added value of advertising through the study design, thus effectively increasing the economic benefit of the advertising.Finally, the prospect of future development trend of interactive designbased on the new outdoor media advertising, mainly pay attention to the audience’s psychological demands and interactive experience, humanoutstanding advertising, expressing diversified intelligent development andintegration of media technology. At the same time also proves that the application of interactive, is the future of new outdoor media advertisingdevelopment and innovation to survive, we still need further study and discussion.