Study On The Outdoor-Install Of Visual Application Advertising

With the development and penetration of post-modernism, especially the integration of installationart, the boundaries of art and design has become increasingly blurred. At home and abroad developedexcellent outdoor advertising case, the large-scale creative attracted people’s attention, put in a varietyof techniques impressive, on the appropriate environment for advertising carriers and a wide range ofmanifestations such as to win advertisers and audience of all ages, at the same time, the outdooradvertising device "is reflected in its ideas, and audience interaction, with the environmental spacemedia, into the sound design and a series of new media elements cross. In this paper, such a uniqueoutdoor advertising is tentatively defined as "outdoor device advertising. Its proposal is not limited tochanges in the literal, but also a qualitative change in the vector form of outdoor advertising as a whole,which have allowed the audience’s emotional senses-touch, forming a series of multi-sensorystimulation feelings experience. Explore outdoor installations such as advertising both the industry’sforward-looking, but also has the urgency of the research.In order to distinguish it from the plane one-way preaching the demands of traditional outdooradvertising, based on real data collected works of literature and research, this paper, advertising the caseof outdoor installation, the "audience", the "situation","medium" entry point to cognitive it: First,starting from a research background, leads to the definition of advertising and media form of outdoorinstallations; then outdoor installation advertisements horizontal comparison with the traditional outdooradvertising to highlight the novel of creative forms of interactive performance six aspects ofdiversification, diversification put the massed audience and design complicate their own advantage;from the visual perception of image characteristics, situational characteristics and mode of transmissionin three areas to analyze their differences; then combined with the case proposed outdoor devicesadvertising the visual image of creativity and feasibility of the design strategy; new ideas for outdoorinstallations advertising outlook.Carefully selected outdoor installations advertising design case will fully integrate the theoreticalknowledge and practical case, both to avoid the empty theory of preaching, but also avoid the only caseswithout theoretical support materials piled, crossed from theory to practice.