Study On Advertising Design And Teaching About It

With the development of market-oriented economy, the advertisement whose ultimate purpose is to promote products, service and concept to objective market becomes more and more important. How will the future advertising design develop and change? How will the judging standard of future advertising design change? What will it mean that future advertising design bring to development of human? These questions which need to be considered and solved as soon as possible are not only the new demands which social puts forward to the advertising employees, but also the new direction to the education of advertising design. Therefore, from the specialties of modern advertisement and demands to employees to see, with the support of advertising theory, aiming at the shortcomings of currently advertising design education, this paper takes teaching activities about modern advertising design as researching object, points out that the education of advertising design should circle around the teaching model of "market-class-market" and set up the teaching mechanism of "product, study, research". At the same time, it refers to many documents and data about advertising design and teaching from home and abroad, gives some relative advertising pictures as examples to show thinking and usual expressing techniques of modern advertising design. It also puts forwards the law and professional ethics requirement which society poses to the employees of advertising design, goes further step to show that classes should be combined with market and the demands of market-oriented economy should be the teaching goal, make the title be combined with market and theory be linked with reality closely, and make students can get their objects when they study tasks. On the basis, it brings forward that education of advertising designshould advocate "humanity" teaching, has a superficial study about how teaching aim and method should go back to "humanity", gets the result that the object of art education is not only to teach students' professional knowledge, but also to build students' independent and consummate personality. In one word, it points out that the goal of education about modern advertising design is to train professional persons with complex type, high quality and good morals to serve the society.With the research on teaching courses of advertising design, this paper has some superficial expatiation from several aspects as follows: relations between advertising and courses of advertising design, modern advertisement and teaching of advertising design, discussion and study about teaching courses of modern advertising design, "humanity education" which also be advocated by teaching of advertising design and the expectation to future education of advertising design.