Research On The Teaching Improvement Of The Course "Advertising Design" In Zhongshan Vocational And Technical College

The goal of personnel training in higher vocational and technical colleges is to cultivate innovative and applied talents.Therefore,it should be adapted in the course of curriculum teaching planning and teaching implementation.This article is the author after more than a decade of teaching on the basis of more than a complete knowledge of the relevant courses of advertising design majors,based on the theory of competency-based education theory and constructivist learning theory as the theoretical support,starting from its operability and practical research significance.It is pointed out that the teaching of advertising design courses in higher vocational colleges should focus on cultivating students 'practical and hands-on ability,and pay attention to the current situation and needs of the industry in practical operation.Based on a comprehensive understanding of the teaching conditions and current situation of private higher vocational colleges,this paper understands that there are some problems and shortcomings in the course of advertisement design teaching in higher vocational colleges,and analyzes the opportunities of Zhongshan Vocational and Technical College in the new media environment.Under this opportunity and problem coexists,by paying attention to the construction of teaching resources,enriching the content of teaching materials,and accurately understanding the teaching points of advertising design teaching in the new media environment;Improve teaching methods and pay attention to the comprehensive application of various teaching methods;We will improve the evaluation system,respect the students 'status as subjects,and change the focus of the assessment from the emphasis on results to the emphasis on processes;Schools should increase the "double teacher" teachers and pay attention to teachers 'continuous learning ability;Pay attention to the actual training course teaching,perfect the course setting and other aspects to carry on the corresponding countermeasures analysis.In the study,the author chose the 16-level "Advertising Design" course to carry out specific curriculum reforms.In the teaching process,the theoretical knowledge of the course was combined with the "China University Student Advertising Arts Festival Academy Award" and the school-level college student innovation project "Creative Market".Although there are still many unsatisfactory points in the teaching process,the students have a good response and have achieved practical results.The ultimate purpose of this study is to adapt the advertising design curriculum to the development of the ecological environment,promote the teaching of advertising design curriculum to a higher level and a deeper level,stimulate the innovation of teaching teaching power of Zhongshan Vocational and Technical College,and then provide a good solution for optimizing the implementation of advertising design curriculum teaching.