Advertising Design Teaching Methods

With the development of advertising in China, it is more important to cultivate the talents be engaged in advertising. As a result, it is necessary to deal with the problems in advertising education. First, many demands from advertising market partly restrict the job choose of the advertising graduated; Second element is the quality of advertising knowledge mastered by the graduated students. These problems that are ready for studying and solving will become the new orientation for the research of advertising education.Teaching method is one of the most important content in the advertising education which points from conditions of modern advertising market and the requests of advertising students. This thesis analyses the particularity of advertising education and points out the effective teaching methods. The fourth chapter is the main part which mainly discusses the actuality and method which be applied in teaching; and sums up the teaching method with the course characteristic and the rule of advertising study by exploring the existed high technology methods and paying attention to communicate with the students , who impart knowledge and methods. In allusion to advertising education, it tables exercisable ways are: practice, case, simulating company, study, brainstorming, scientific appraising, entrance education and alternating. If it has special situation or need from few students, we can exert the tutorship and online-teaching.Meantime, this thesis ticks off the document data interiorly and overseas about advertising design and education, and enumerates related pictures to explain the modern design thought and represent skill. It also brings forward demand of society to advertising design employee, which takes as the teaching target and integrates theory with practice.