The Study Of Business English Curriculum Design In Higher Vocational Colleges

The study is to discover and analyze problems existing in the current Business English curriculum design in higher vocational colleges in China by investigating Business English curriculum designs of different higher vocational colleges in terms of needs analysis. In order to reform and improve the current Business English curriculum, needs analysis should be taken into account so as to develop the curriculum adapted to the new times and market demands for the cultivation of business English personnel with interdisciplinary abilities as well as high level of English skills and professional business knowledge to fit the characteristics of higher vocational colleges.The research on the business English curriculum of domestic higher vocational institutions reveals a lot of problems. Ultimately, these problems do exist because curriculums are designed not adequately in the perspective of needs analysis or without a comprehensive analysis. In the thesis, Dudley Evans and St John's Needs Analysis Theory is applied as a framework to do the research on the learners'needs and social needs for the Business English Curriculum design by giving questionnaire surveys and interviews to professional business English students and teachers chosen in the ten higher vocational colleges and by giving a questionnaire survey to foreign business personnel so as to find problems and offer suggestions for the reform and improvement of the domestic higher vocational colleges'Business English Curriculum design which can subsequently better keep up with the requirements of the times and the modern market.