Professional Curriculum Reform In Higher Vocational Colleges Advertising

After the establishment of China's socialist market economy, society and the market produced new requirements to foster talents. Skilled talents for quality of university art design education puts forward new tasks. Higher vocational education aims to cultivate basic-level production and management of the practical and technical personnel front-line, artistic design education methods should be adopted new educators, artistic design education curriculum content must follow the market demands, this update can enhance the art design specialty teaching scientific, pertinence and effectiveness. Our curriculum system also should be social and markets actual need, according to practice the principle of "professional skill training, technology application ability, to set up and arrangement. Based on survey method, the method of literature research and practice of higher vocational and professional curriculum reform in advertising is discussed, the proposed "teaching, studying, doing" integration, to cultivate students' practical ability, "enterprise as the main body, the job-oriented guiding ideas, adopt the curriculum reform of teaching contents, modular" project, the practice guidance ability cultivation measures of personalized "cultivate the students' ability to meet the social demand of talents and the market.Article altogether divides into three parts:The first part, analyzes the professional course of advertisement and the research significance, the research methods and research of the structure.The second section discusses the professional course in higher vocational training goal of advertising industry needs and demand of society, and expounds the training objectives and curriculum for optimizing the relationship between higher vocational courses provides technical route.The third part in higher vocational colleges are analyzed AD specialized courses and the problems existing in current.The fourth part discusses professional curriculum reform in higher vocational colleges ads are discussed in detail, and the practice of higher arts design, expounds the principles of curriculum reform from the course system, content, form, etc. With "employment as orientation" teaching, studying, doing "as the center of the classes.