The Study On Hospital A Culture Construction Case

With the gradual establishment of a socialist market economy and the deepening of medical and health system, medical institutions are also facing increasingly fierce market competition. How to stand a good stead in the fierce market competition? This is become a problem placed in front of hospital managers.Meanwhile, with the development of medical science,the medical model transform from the traditional "biomedical model" into modern "biology-psychology-social,"medical model. Providing personalized service to patients has become a kind of a necessary requirement while improving medical technology. In this situation, to strengthen the cultural construction of modern hospital as a breakthrough, and actively adapt to the pace of change, build harmonious relations between doctors and patients has gradually become the government authorities and the general consensus among hospital administrators. Hospital culture is the new trend and new development of modern hospital management, also is an important component of modern hospital management theory system. Through the construction of hospital culture and create a good cultural background, will influence and nurtured each employee's, attain the group values and behavior of mutual recognition, then provide personalized service for the patients and help to build a well-Shu Li Medical Ethics, and improve core competitiveness of hospital, this will creat great significance for hospital construction and development.In recent years, A hospital do a lot of work in the hospital culture building. In Material Cultural construction, by carrying out the "Medical science and technology Centre"development strategy, the hospital equipment, clinics, and operating income reached the leading level of domestic peer hospitals. In Behavioral and cultural construction, A hospital under the guidance of modern hospital management philosophy, adhere to the "high-quality, high efficiency, low consumption"model, patient satisfaction as the standard, implement"service innovation year",these activities improving hospital management significantly, scientification and standardization of the construction are successful.In the Institution Culture, A hospital speed up institutional innovation, establish scientific management of modern hospital system and operational mechanism, to strengthen cost accounting, to achieve a high efficiency operation, build a solid supporting cast for the hospital development platform. In Spiritual and cultural construction, combine spiritual civilization in the hospital,highlighting the theme of "patient-centered, quality as the core," implement the "people management" concept, carried out "warm and sincere service to communicate "brand activities, provide a scientific, safe, effective, inexpensive and convenient medical services for people, promoting sound and rapid development of the hospital work. However, the system of hospital culture is imperfectly, "patient-centered" service concept is not accepted by the people,A hospitla has not set "the staff as the main" management philosophy, there are many problems in implementing the system, the level of discipline-building and the treatment process are imperfectly,these factors affected and restricted the construction of A Hospital seriously.By analyzing A hospital, the study found that hospital culture in general hospitals is a complex system engineering. To truly play the role of hospital culture, we must change our concepts, strengthen the "people-oriented" cultural construction of hospitals into foundation hospitals and strategic development planning, from four levels,for example,the spiritual, system, material, conduct,to determine hospital cultural construction, establish a hospital spirit, implement a brand strategy, shaping the image of the hospital,to carry out various cultural activities, cultivate employee sentiment, Optimize infrastructure, and promote the sustained and healthy development of the hospital, implement services, process reengineering, simplifying medical sectors, establish the "all patient-centered" thinking firmly, improve and perfect the management system of hospitals, emphasis on construction of the hospital personnel, understanding the hospital's customer resources, rational use of marketing, customer service and manage resources,these great efforts will achieve cultural and economic benefits.of the hospital.