The Research Of The Typical Stratagem Of The Second Affiliated Hospital Of Chongqing Medical University

With the development of the medical system innovation, hospitals which were just welfare units before,were pushed into the market economy gradually. Especially after we join in the WTO, the competition of the hospitals are more furious. So it is important for the hospitals to frame their own strategical project to keep advantage in the competition. The paper disscuss the stratagem of the Second Affiliated Hospital of ChongQing Medical University which is a typical city CBD hospital by qualitative method. It can provide the theory basis for hospital to develop faster and better, also can provide the experience for other hospitals.The paper research the macroscopical stratagem by contacting with the hospital fact, and put forward the typical strategical content, strategical aim, strategical realization and the strategica measure. First analyse the inside environment of the hospital with VRIO and value chain; then expatiate the concept, origin and content of stratagem including the background and aim and the outside and industrial environment of the hospital with five force model; then expatiate the strategical aim of the hospital including primary aim, personality aim, subject aim, medical aim, educational and research aim, economic aim; and last expatiate the strategica measure.