Operating Environment Analysis & Competitive Strategy Of LD Hospital In LanZhou

Along with the construction of economy mechanism , all levels and various medical treatment organizations in our country experience the medicine hygiene system deep innovation, and it puts forward the new request to the management, Basic medical treatment insurance system for workers who dwell in town, Medical treatment hygiene system and the circulate system for drug reform synchronously. Our medical treatment organization will attract more domestic and international funds, techniques and advanced management method. Medical treatment new structure of Nonprofit Medical Treatment organization and Business Medical Treatment Organization coexist and compete fairly form gradually. Along with the economic social development, the medical treatment service requires increase quickly, crowd the request that serve increases increasingly to the medical treatment, he medical treatment organization of the our country faces the good development opportunity, but also face the rigorous challenge, especially for Nonprofit medical treatment organization, because it is primarily constituting of the medical treatment hygiene service part and important position for society guarantees system and a point place that medical treatment hygiene system reform. Therefore, how to face the public offering superior quality in compete increasingly vigorous market efficiently of service, create good and social performance and economic performance is exactly the investigative lesson that Nonprofit medical treatment organization wanted.With the case of LD hospital . The article analyzes the characteristics of the medical market by the way of detailed analysis of its inner and outside surrounding deeply. It has undertaken the discussion with the hospital operating by using the theory of strategic management and service marketing, Propagandized the hospital strategic management idea and designed competitive strategy suitable for the medical market to establish the long-lasting competing advantages, to boost up LD hospital's competing power, to catch larger market share, keep up the leader status in the local market and get a persistent and stable development.This paper is the combination of the theories and practice And this study can be a guiding for the hospital management. The strategy analysis method and concept and thinking way of strategy management in this paper is instructional and helpful to other hospitals.