Study On The Development Strategy Of Private Hospital

As the new-born thing during the healthcare reform of China, private hospitals hold tightly the opportunity of building a well-off society in all-round way, accompany with the fast development of the macroscopic economic condition and non-government economy, started display the huge vitality. But at the time of extending quickly, the development of the private hospitals want for leading of the macroscopic strategic layer.This study set out from the point of strategic management, holding tight the important social problem--- fee-for-service is expensive, and see a doctor is difficult, study the topic from private hospital point, using literature analysis, comparison analysis, the case demonstration analysis, and etc. Through the research to private hospital's inside and outside strategic environment, this study found out private hospitals' problem, and put forward private hospitals' developing strategy, provided the well development mode of the private capital hospitals, provided the beneficial reference for Chinese state-owned hospitals' reform. This study has important theoretic and practice significance.The conclusion of this study is: private hospitals should look it as mission that" save life and to help injured people, respect life, care and love healthily, satisfy the people to cherish the life and keep healthy, with raise people's life quantity. The trustworthiness management, scientificlly develops, care for employee, creates the modern private hospitals, provide the medical care service guarantee for set up the harmonious society. It should take" integration, alliance, denseness development and collectivization" as the total strategy, take" centralization and differentiation strategy" as competition strategy, and assisted by the valid functional strategy, carry out the fast development of private capital hospitals, in order to resolve the important social problem of expensive fee-for-service and difficulties of seeing a doctor. At the end of the study, it demonstrated private hospitals' development strategy by...