A Research On Development Strategy Of Private Medical Cosmetology Hospital

In recent years,although Chinese medical cosmetology industry has developed a lot,America,Japan and Korea nearly doubled the number of surgery than china.With the development of economy and growth in the living standard,people changed their ideas towards medical cosmetology,more and more people can accept and even long for taking the technology of modern medical cosmetology to change their appearance,plastic surgery has been a kind of fashion.As a hot new industry after real estate industry,automobile industry,tourist industry and internet industry,medical cosmetology industry is growing rapidly and has huge development potential,which attract a large number of international capital and technology.Private medical cosmetology hospitals have sprung up in all kinds of trade form,and become main force in medical cosmetology industry.However,pursuing profit and lacking of the value guidance and supervision mechanism result in illegal behavior such as false rampant advertising,small-scale beauty salon operating medical cosmetology.All phenomena above are cancer in the way of healthy development of medical cosmetology industry.Private medical cosmetology institution is faced with stress in many ways,on the one hand,it need to compete with existing institution,ingoing capital,cross-border of internet industry and small and medium size institution,on the other hand,it has to suffer from operating management stress of consumption and industry upgrade.Besides,on the background of Internet era,the negative report for illegal behaviors is spreading in a astonishing speed,which makes standarded medical cosmetology institution more difficult.Therefore,how to break the ice and achieve sustainable development is an inescapable subject for every medical cosmetology institution.Hangzhou huashan luxeme medical cosmetology hospital is one of the leader in Chinese medical cosmetology industry.As the earliest and biggest medical cosmetology hospital in east china,it started from a beauty clinic of traditional Chinese medicine in 1983,and become the first medical cosmetology hospital of Zhejiang province in 2005.In the complicated and changeable Industry situation,how to remain its leader position and achieve sustainable development.The paper will use strategic management theory,PEST model,Michael Porter's five forces model,SWOT,ctc,and combine current operating management research of Hangzhou huashan luxeme medical cosmetology hospital,tries to find a series of strategy and solutions that fit on Hangzhou huashan luxeme medical cosmetology hospital.It aims at holding the development opportunity in recent medical cosmetology industry and also making internal operation management normalized,systematical and delicated,to explore a delicacy management method that helps healthy development of industry and build a normalization,systematism,informatization,professionalization environment,at last,customers will have better rights and interests.Hoping to reflect future sustainable development direction of whole industry by strategy research on one hospital improvement.