Emotion Design Of The Automobile

In modern times, the social material affluence causes the people to pay even more attention to the self-emotion demand,emotion design which thinks much of people's demand of innermost emotion and the spiritual needs has become one kind of new design ideological trends, emotion design is also one of key topics of design discussion research, but actually the.topics of emotion design is only just started.This article has selects a specific product: automobile which is closely linked with people's modern life, has carried on an exploration from the angle of emotion design. Firstly, from the point of view of psychology & literature, the definition of the emotion is comprehend profoundly in the paper, secondly, the existing achievement of emotion design theory is introduced, thirdly, the adjective words such as lovely, romantic, warm, dreamy, sentimental, sexy, interesting, creative, gentler, elegant,which express emotion are studied to build up a corpora of emotion, and the actual inspection to emotion design of the two-boxes auto abundant in the market has been carried out. Type performance,related factors,and the design method of the automobile emotion design have been analyzed with the above introduction of the emotion design theory as well as experiment's result, finally, theoretical framework of automobile emotion design based on emotion corpora and the emotion design theory is tested initially through wu-ling microbus design project.The findings of this topic's have certain reality guiding significance to the automobile emotion design in nowadays, also have the corresponding reference value to induct the emotion design of other products, provid the possibility of following research.