| At the end of the 19th century Cigarette mechanism came into China. Just a few years to conquer the whole country has become one of the most popular consumer goods. Its staggering consumption, not only for the tobacco industry has brought huge profits, but also in the fierce market competition also gave birth to the large number of cigarette brands. Yanbiao cigarette products is the packaging and logo for the purpose of cigarettes on the market circulation, and its easy to play a role in the protection of choice and recognition, mainly by the brand name, graphics and manufacturers of components. . The late Qing Dynasty, the Republic of China's socio-political, economic, cultural and other aspects of earth-shaking changes in the period, Yanbiao this period as a representative of goods packaging, designed to show the performance of East and West, traditional and fashion, politics and commerce Coordination between the diverse, there are clear features of the times. In this paper, to the late Qing Dynasty, Yanbiao In this study, will draw on images of the research methods of graphic design from the perspective of Yanbiao the brand name, graphics features, art forms and styles, fonts and colors, such as a "portrait of Description ", and further analysis of these designs on the characterization of the social foundation and the fundamental reason for the art and design school in the past, the modern design of cigarette packaging to make its own contribution. At the same time, organize and grasp the late Qing Dynasty, in Yanbiao design cultural characteristics to the contemporary packaging design to the practice of Enlightenment. |