Product Concept Design And Its Application In The Field Of Industrial Design

Concept design is the most important stage in product development process and the most challenging phase of product design and development process. The stage embodies the most crucial and valuable part in the work of product innovation. This paper investigates the concept of industrial product design based on the guiding ideology of user research. The customer-oriented conceptual design process and the specific steps of the product were discussed in this paper. Research includes the following main elements:1. Analysis of the study of product concept design, development status, and the development status of customer-oriented design;2. In-depth analysis in the role of the concept of product design in industrial design, industrial design requirements and a customer-oriented product concept design;3. Customer-oriented design concept of the product design process;4. Establishing conceptual design of product information model and the customer -centered model based on users;5. In the packaged air conditioner product conceptual design for example, setting up a conceptual design model of the information and user, and proposing the idea of the customer -centered design.Using the method of market research in product conceptual design factors and product semantic analysis of cognitive differences combination, the packaged air conditioner users are investigated. On the bases of the result of user orientation, establishing the conceptual design product information model and raising a total of two series of six projects. Using a modular design, user personalization had been made in the creative design stage. The users including the evaluation team of corporate sales staff estimate six design options. To some extent, the paper explains the concept of user-oriented product design is feasible, practical and effective.