The Research On The Modern Industrial Design Based On The Strategy Of Sustainable Development

The role that designers play in the process of sustainable development of enterprises has been updated. From the pure profit-oriented business design to the sustainable design adapted to proper strategy of enterprises, designers'role varies accordingly. The versatile development of social demand has directly pushed the enterprises to rethink their industrial producing structure. Thus, a new social responsibility has been granted to the designers, that is how to balance the conflicts between development demand of enterprises and demand of the society.The essay introduces its theme with the question of strategic developmental demand of enterprises, doubting the traditional duty of designers, then gives an analysis of the mutual impact that enterprises'strategy and social demand has on each other. In response to this, designers should provide according service based on their new duty. In an era of diversified demand, the designers should know to operate on their own advantage, according to the conflicts between enterprises'developmental strategy and social environmental requirement, and thus solve the problem by versatile ways of designing.The major innovation in this study is its being able to find a proper cut-in, then profoundly searches into several aspects as the strategic broadening of enterprises'design, the innovative demand of enterprises, the modes'broadening of enterprises'design, and the broadening of design's flow. Through the study of this new definition of the designers'duty modes, we finally could find a way to enhance the social conscience of the enterprises, while they achieve their sustainable development, the diversified diffusion and protection of culture could also be realized, thus brings more profit and freedom to the whole society, individuals and consequently themselves.