Study Of Design Of Traditional Craft's Derivative Product In The View Of Experience Economy

Along with the development of economy and social progress,the economic form of human society entered 'Experience Economy'time after far-flung agricultural economy/industrial economy and service economy,In the context of the experience economy,the product is just a way to express the experience,while the experience is the real product to be consumed.Taking the consumer as the core is the principal,it emphasize the importance of giving consumer memorable experiences,aiming at satisfying consumers'personal demand.In the context of the experience economy,there will be more requirements in the design of the product.The so-called product experience design is aimed at creating and waking up consumers' memory and life experience.It serves at making the drama of the product,so that users could have rich feeling and resonate with the experience.The final goal of design is to get consumers attention to the experience of the product rather than product itself.Based on the derivative product as research object of product experience design,we are trying to find a way to inherit and develop the traditional craft.To create derivative products that satisfy consumers' cultural desire and to inherit the tradition,the product design is based on the development and design of the derivative products and at the same time,emphasizing experience and experience design.Firstly,the article states the concept of experience economy,traditional craft and the derivative product and analyses the change and characteristic of consumers,needs about culture and emotion in the context of experience economy.Based on this feature,it brings up the content that experience design should include.Afterwards,the article analyses the current situation of the derivative products market.Through theoretical analysis and practical case,it comes to a conclusion of the principal and method of the derivative product design.In the end,it takes traditional craft 'Han embroidery,in the district of Hubei as an example to analyses the element,the needs and the factors that influence the experience,to make design scheme,in order to manifest the point of view.