The Study On Visualapplication Of The Suzhou City Brand Image

Suzhou, whose economy has been one of rapid development of all the cities inYangtze River Delta region, the government started to research this aspect in an early age.The city of Suzhou has experienced the city brand, the brand image of the urbandevelopment process.About the brand image of the city of Suzhou vision applications,itwill help strengthen the local culture of inquiry from the visual point of view,morecomprehensive and more systematic dissemination of the city brand image.Visual recognition on the city ’s brand image has been extensively studied, the paperfrom the city to start brand vision applications that contribute to the promotion anddissemination of Suzhou City Brand Image and visual aspects of the performance of theactivities can be included in the study, the thesis which focused on an overall concept tocatch a general direction of the Suzhou City Brand Image.The innovation of this paper is: vision applications using the city the effectiveoperation of the system behavior to identify as the entry points, behavior recognitionsystems,which is well deserved vision applications, has its practical value; The researchprocess starts at the point of recognition system,combines the theories of city visualrecognition, in order to achieve the heigh of meeting the spirit of the city. Brand imagefor the city vision applications is to effective integrate various factors resources for visual,combined the material culture with spiritual culture,it is good for the promotion andheritage of the City Brand Image.This paper is divided into five parts: The first part, introduction and problemstatement; The second part, the definition of related concepts, in order to make the paper areasonable framework;The third part, analyzes the background,statue,and the causes of thebrand image of the city of Suzhou,pointed out that the current problems encountered inSuzhou city ’s brand image; The forth part, from the perspective of the city’s behaviorrecognition system, to analyzes the Visual Applications of the Suzhou City Brand Image;The fifth part, on the strategy and thinking to integrate and enhance the Visual Applications of the Suzhou City Brand Image.