| In the Western developed countries, City Park is considered as the "superiority articles ", that anyone has the right to have a recreation in the city park which is generally provided to open free as basic welfare.In China, in order to balance the financial pressures and the demand of quasi-public products, City Park has carried out low ticket price. With the rapid development of economy, Cities pay more attention to building urban leisure space when they accelerate the pace of urbanization. City Park is an important part of leisure space in cities, so many cities open free to provide better leisure space and improve the livable level. City Park' free open not only conform to public opinion, but also improve a city's image and attract more tourists.However, with the city parks free of charge, various issues highlight such as shortage of working capital and management difficulties leading to a decline of residents'leisure quality. Therefore, "the orchard to the people" not just return the right to residents, also concern about the quality of leisure to achieve the greatest degree of social welfare.The conference on National Tourist Satisfaction Survey issued "the fourth quarter and full year 2011 the National Tourist Satisfaction Survey Report" which was sponsored by the China Tourism Research Institute, associated with People Travel Channel on January 6,2011. Nanjing stood out from fifty samples and won "the Tourist Satisfaction" title, which own much to Xuanwu Lake Park and Sun Yat-sen mausoleum's open free. Recognition of visitors can't represent the attitude of local residents. As the biggest comprehensive city park, Xuanwu Lake Park is enjoyed more by local residents. The survey report and the previous studies focused less on residents' attitude after the city park's opening free, so this article took Nanjing Xuanwu Lake Park as a case, urban residents as an object of study. Based on previous studies, it analyzes local residents' satisfaction after the opening, and applies 1P theory of economics i to the City Park. The nature of 1P theory is though introducing a third party making price lower than the average to getting profit to create automatic marketing.1P theory applied to City Parks provides a wide range of funding sources for parks, reduces the difficulty of management, then ultimately improves the leisure satisfaction of urban residents which not only allows residents to receive free admission rights, improve leisure quality, but also provides references for the operation, management, update of the future park opening and the construction of new parks.Two main sectors those are foundation and demonstration are included. The first sector involves introducing theoretical foundation and research methods, and it includes the anterior 3 chapters; Firstly the background, significance of the selected subjects and the research methods are clarified; Secondly the author has a review on the relevant research and theories home and abroad, including:City Park's concept, classification and research profiles; Tourist Satisfaction Research; 1P Theory Studies. Thirdly, the author analyzed the importance of City Park free of charge which mainly includes the sort of China urban residents'leisure time and space to explain the importance of City Park free of charge.The second part of this paper is demonstration analysis, and it includes the latter four chapters.In the forth chapter, the author analyzed the leisure satisfaction of residents in the opening City Park. Through network text analysis and literature summary, the author determined the impact factors of leisure satisfaction of residents, then selected Nanjing Xuanwu Lake Park as a case.Factor analysis is used to determine the weight of the factor, then the formula of urban residents leisure satisfaction of Independent sample T test is produced. Independent sample T test is used to analyze the differences in urban residents leisure satisfaction in the City Park free of charge about different factors and demographic characteristics.The fifth chapter analyzed residents' leisure quality after City Park open free. City Park is open free to the achievement of social welfare, however problems with access to those which have made the biggest groups in the park-urban residents decreased leisure satisfaction. The chapter has made a profound analysis between the decline of leisure satisfaction and the achievement of public welfare after the city parks open free.In the sixth chapter, the author tried to apply 1P theory of economics to improve resident satisfaction of the City Park open free, including discussing the suitability of 1P theory, the appliance of IP to City Park, and the suggestion when the theory applied to practice.This is the conclusions of the research:1, The satisfaction factors of local residents to City Parks can be attributed to six respects:"leisure facilities", "leisure services", "leisure environment", "leisure landscape ", "accessibility" "leisure project".2, The residents get the right into the City Parks for leisure, but at the same time, the leisure quality has reduced after it open free of charge.3, Local residents' leisure satisfaction declines to a low lever has two reasons:one is from the visitors point of view, a large influx of tourists make competition of leisure space to residents, and low class of some visitors; the other one is from the management side of view, the funding gap appears after free of charge, and the increasing of management difficulty.4, The appliance of 1P theory to City Parks being free can solve the contradiction of the achievement of the welfare and the declining of leisure quality. Meanwhile according to different types of City Parks for a different third party, provide reference for the City Parks which will open free in future. |
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