Website Product Design Based On The Pattern Of Shanghai City Culture

Nowadays, culture has been a soft power between cities& countries in the competition. The cooperation& competition between 2 countries have been equally to the pattern between 2 cities. City-culture is the specific resource in modern cities, and differentiation among cities in the world, also the essential part of city's global competitiveness.Thus, only the special historical local culture can express the city spirit and soul. The city culture brand always depends on the power& creativity of local culture.Web product is the carries of the internet communication of city-culture. With the development of the global internet, the pattern of city-culture products has been added into new element, it shows a virtualization& digitalization face, generally.This essay is about a brand new research of the relationship between city-culture and web-product design. It mainly investigates how the city-culture influencing web-product design. Furthermore, it discusses how should product design face the local culture of Shanghai in nowadays cities as a breakthrough point.First of all, the essay clarifies the relationship between city-culture and web-product design, then analyzes the effect and the meaning of how city-culture affects product design. Therefore, it shows a design concept of a website called Dream Back to Shanghai. Secondly, by means of analyzing Shanghai local culture in cities, it proposes an opinion that the disappearing local culture should need a website to promote and communicate its culture essential. The latter part studies design approach, principle, and idea of web products by view of Shanghai local culture.Last but not least, the essay shows a design which meets Shanghai local culture and web 2.0 trends.