Research On The Creative Marketing And Communication Of The Fashionable Vocational Suit-dress

Since the human enters the 21st century, A new wave of marketing-Creative Marketing Communication is being swept from. Since the development of science and technology, we are ushering in an unprecedented oscillation and change, The direction of social development, people's lifestyle and the way of businesses operate all have changed, the change in marketing is a huge. In this new marketing environment, the Fashionable Vocational suit-dress in China's fashion urgent need to grasp the trend of this change, Change the traditional marketing communication in the past way to enhance the brand's influence and competitiveness, promote effective communication with consumers, to a convincing brand of information dissemination to conquer the consumer.In China, were present for the fashion and creative marketing communications professional women's studies are not many, however, because many foreign companies to take a creative brand marketing communications, have achieved good results, in order to narrow the gap and achieve our country's fashion career women's development, and gradually moved toward the final goal of internationalization, the need for our professional women's fashion creative marketing communication research is necessary, so as to provide practical business methods and guidance. For domestic enterprises, the creative marketing communications is a new marketing ideas. In order to make more and more enterprises understand and use creative marketing communications, creative marketing communications for this paper, the following research and marketing communications for the creative development of women's fashion has made a career prospect.In this article, it is firstly to analysis the definition of the fashionable vocational suit-dress, creative marketing and communication, put forward the view of marketing that is communication, trying to understand the marketing definition from communication perspective, and enhancing pertinence of marketing. Secondly, the development of modern professional women's history and analysis of creative marketing and communications professional ladies in the fashion of the applicability of our country once again is fashionable career women's common problems of marketing communication, and finally combine the actual situation in our country, raised how to implement creative marketing and communication methods for our fashionable vocational suit-dress company...