| Sports intangible cultural heritage(hereinafter referred to as sports intangible cultural heritage),as an excellent traditional Chinese culture,is the spiritual bond of the Chinese nation,but also the power source of building a strong socialist culture,has important historical and cultural value.However,with the acceleration of modernization and the change of surrounding environment and human factors,the survival of some sports intangible cultural heritage is threatened,especially in remote and backward areas,many sports intangible cultural heritage is on the verge of extinction,and the relevant protection work needs to be improved.At the same time,with the rapid development of digital technology represented by information and media technology,the use of modern digital technology to inherit and protect sports intangible heritage has gradually become a new trend,and has been strongly supported by the Party and the country.However,due to the large number of subjects and objects involved in the digital protection of sports intangible cultural heritage(such as inheritors,designers,supervisors,and local audiences),their cultural backgrounds are quite different,and a series of problems may arise in the digital process of sports intangible cultural heritage:How digitization meets the needs of the audience and takes into account the development law of sports intangible cultural heritage;How to distribute the rights and interests of cultural subjects in the process of digitalization of sports intangible cultural heritage;How to find and solve the cultural and ethical problems in the process of digitalization.If the above problems cannot be properly dealt with,digitalization will not help the protection and inheritance of sports intangible cultural heritage,but may harm the already fragile sports intangible cultural heritage,let alone achieve the most suitable living inheritance and protection mode of sports intangible cultural heritage recognized by the academic community.Therefore,this paper will study the digitalization of sports intangible cultural heritage from a non-technical perspective,trying to provide new ideas for sports intangible cultural heritage research,and delineate a new picture of sports intangible cultural heritage protection.Based on the above background,the research takes media environmentalism as the perspective,information space theory,coding and decoding theory as the theoretical support,dialectical materialism and historical materialism as the guidance,and follows the principles of speculation and demonstration,theory and experience,qualitative and quantitative combination,By referring to the digital experience of other kinds of intangible cultural heritage in China and foreign countries,and comprehensively using research methods such as literature,comparative analysis,field investigation,questionnaire survey,mathematical statistics and case analysis,Through the overall thinking of "constantly changing living inheritance demonstration"--"derivative logic of interpersonal to digital living inheritance"--"digital potential risk analysis"--"optimization strategy of digital living inheritance",the question of "changing" and "how to change" of sports intangible cultural heritage living inheritance is answered.Select the first sports non-material cultural heritage at or above the provincial level in jiangxi province as object field,analyses the overall situation and difficulties,and combined with the connotation of sports non-material cultural heritage live transmission and sports non-material cultural heritage live condition rheological analysis,demonstrates the sports non-material cultural heritage around live transmission need according to the necessity of ecological changing.Secondly,on the basis of putting forward two concepts of interpersonal and digital living inheritance of sports intangible cultural heritage,it explains the basic logic of the derivation from interpersonal living inheritance to digital living inheritance.Thirdly,through multiple perspectives such as field and theory,the risk of living inheritance in the process of sports intangible cultural heritage digitalization is analyzed.Finally,the optimization strategy of digital living inheritance of sports intangible cultural heritage is put forward.The main research conclusions are as follows:(1)Under the influence of the natural,social and cultural environment,sports intangible cultural heritage Association ADAPTS to changes,which should comply with the characteristics of viability,rheology,functionality and regionalism,and follow the principles of authenticity,diversity,integrity and sustainability,so as to realize the living inheritance.In terms of historical facts,sports intangible cultural heritage has been changing in terms of functional value,project characteristics and participants since its inception.In terms of practical needs,the current predicament of sports intangible cultural heritage in Jiangxi Province also forces sports intangible cultural heritage to face changes.(2)It is not only necessary for sports intangible cultural heritage to be transmitted from interpersonal to digital,but also conforms to the natural law and social law of living inheritance.The digital living heritage is derived from the interpersonal living heritage,which is a flow based on the traditional protection mode.This flow leads to the field expansion,expression transformation,digital empowerment,and diversification of the collective memory identification mode of sports intangible heritage.To realize the digital inheritance of sports intangible cultural heritage,we should face up to and avoid the risks in the process of digitalization,and plan and practice the optimization strategy.(3)There are many risks and challenges in the digitalization of sports intangible cultural heritage.From the perspective of media research theory,the digitalization of sports intangible cultural heritage has the risk of living inheritance,such as "discourse loss" of cultural holders and audiences,related semantic confusion and loss of cultural perception focus.From the perspective of Jiangxi Province,the digitalization of sports intangible cultural heritage has risks such as the conflict between innovation and authenticity,the "secondary processing" of relevant information,and the contempt of "digital literacy".From the perspective of individual cases,the transmission and inheritance of sports intangible cultural heritage are out of file,and the interpersonalization and digitalization are easy to lose one another and so on.(4)The realization of digital living inheritance of sports intangible cultural heritage should avoid relevant risks by ensuring the matrix authenticity of sports intangible cultural heritage,extensively developing richer digital coding forms,selecting digital communication media of sports intangible cultural heritage in a targeted way,and establishing intuitive and reliable interactive channels.(5)Under the perspective of information space theory of sports intangible digital transmission,should according to the current development situation of sports intangible project,according to the value creation or value using logic,from the native information digital cultural diffusion,continuation,the digital campus education and socialization,as well as the development of high and new digital media experience and multiple digital industry.(6)The digital living inheritance of sports intangible cultural heritage from the perspective of media research should be realized through the reconstruction of the digital communication of sports intangible cultural heritage in the form of integrated media,the governance of online public opinion of sports intangible cultural heritage through the coordinated linkage of multiple subjects,and the enhancement of the evolution and promotion of new media of sports intangible cultural heritage. |
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