Research On The Recognition Of Digital Media Communication Mode Of Sports Intangible Cultural Heritage

In order to understand the audience identity of the digital media communication mode of sports intangible cultural heritage in China,it is clear that the digital media pays attention to the public when it disseminates the intangible cultural heritage of sports,improves the efficiency of communication and development work,and strengthens the intangible cultural heritage of sports.Digital media construction.This paper uses literature research method,field investigation method,case study method,theoretical analysis method and mathematical statistics method to study the identification system of digital media communication mode of sports intangible cultural heritage.First,the use of public management "information system research theory" and communication theory "innovation diffusion theory","use and satisfaction." Based on the actual research situation,the research on the construction of multi-dimensional and multi-dimensional index system is carried out comprehensively and completely;then the questionnaire survey is carried out on the inheritors and non-legacy department staff and the public;combined with the survey data to compile statistics,using the analytic hierarchy process and the entropy method The weights of each indicator were explored and calculated.Finally,the Chinese sports intangible cultural heritage resource database was selected as a vertical case for empirical and applied research.The research results are as follows: 1)Sports intangible cultural heritage digital media communication mode recognition index system Including the three criteria of innovation cognition,use,and identification,among which the innovation cognition includes four secondary indicators and five third-level indicators;the use includes two secondary indicators,two third-level indicators;and the identification includes three two Level indicators,14 three-level indicators,and determine the weight of each index,in which the total weight of innovation cognition is 0.537,the total weight of use is 0.558,and the total weight is 0.764.2)The China Sports Intangible Cultural Heritage Resource Database isResearch on the Recognition of Digital Media Communication Mode of Sports Intangible Cultural Heritage constructed as The vertical case introduces the status quo and technical design of China's sports intangible cultural heritage resources database.3)In the empirical case study,the 21three-level indicators of the identification system of the digital media communication mode of sports intangible cultural heritage have passed the correlation test and the reliability and validity test of the questionnaire.The test results show that none of the indicators exist.Significant correlation and good reliability and validity.4)An empirical study on the identification system of the digital media communication mode of sports intangible cultural heritage shows that the scores of all the individual indicators of the Chinese sports intangible cultural heritage resource database are 7.062,and the standard percentage value of the converted score is At 81.3 points,the China Sports Intangible Cultural Heritage Resource Database will be well recognized by the public at the initial stage of construction.This research uses the combination of qualitative and quantitative research methods to construct a recognition system for the digital media communication mode of sports intangible cultural heritage,filling the gap in this field.A case study was conducted in conjunction with the China Sports Intangible Cultural Heritage Resource Database,with a view to positively promoting the protection and dissemination of Chinese traditional sports culture with the help of empirical evidence.