Network Transmission Under The Perspective Of Ideological And Political Education Effectiveness Research

With the growing tendency of economic globalization, information resource has become the core of current social competition. Its generation and propagation can even affect the development of human society. The birth of Internet breaks new ground for the spread of information resources. During the process of interpersonal communication and ideological exchanges, network transmission with its convenience and carrying information resources, are emerging in the field of information dissemination and exerts a subtle influence on human thoughts and behaviors. College students as the mainstay of network transmission can experience the fun of getting affluent information from huge amounts of information, but ignore the potential danger among network transmission and forget about the basic moral bottom lines. How to pay special attention to the ideological and political education in the network transmission, guiding students to set up a correct outlook on life, world, and values, growing healthy in the network transmission environment has become a major problem facing the current ideological and political education workers. At the same time, college as the main basement of ideological and political education has its “bottleneck” during the process of accepting new things, which requires necessary innovation and reform, and explores new methods to strengthen the actual effect of ideological and political education of college students.This article uses network transmission as a breakthrough point, demonstrates the basic introduction and relationships between network transmission and college ideological and political education. The author draws lessons from the research achievements of previous scholars to summarize effective network transmission theory that provides ideas for future college ideological and political education researches. The author also explores the problems of current college ideological and political education effectiveness from four angles: network transmission content, body, audience, and channel. Then the author puts forward the corresponding optimization measures for the existing problems from five specific methods to improve and strengthen the effectiveness of college ideological and political education: expanding the spread channels of the ideological and political education; enriching the spread forms of the ideological and political education; strengthening the team construction of ideological and political education; optimizing the network environment of college students’ ideological and political education; and innovating of ideological and political education techniques.