Research On Digital Communication In The Construction Of Mainstream Ideology

President Xi Jinping has pointed out that ideological work is an extremely important one for the Party.Especially in the era of rapid development of modern digital technology and media,the way of communication of mainstream ideology has also changed.Different from the previous modes of communication,the development of digital technology provides more diversified modes of communication for the mainstream ideology,effectively enhancing the influence of the mainstream ideology,but at the same time,the emergence of new things will also face some challenges.Taking the development of digital technology as the background and the transmission of mainstream ideology as the main line,this paper studies and analyzes the status quo of digital transmission in the construction of mainstream ideology by using methods such as literature analysis,system analysis and questionnaire survey,summarizes the existing problems and analyzes the causes,and puts forward the corresponding path.The details are divided into the following five chapters.The first chapter is the introduction.This chapter introduces the background and research significance of the topic,analyzes the research status at home and abroad,and clarifies the research emphases,difficulties and innovations of this topic,so as to sort out the research ideas and research methods.The second chapter is the elaboration of related concepts and theories.This chapter explains concepts related to ideology,mainstream ideology and digitalization,and sorts out theories related to mainstream ideology and digital communication,so as to lay a theoretical foundation for the subsequent research.The third chapter is an empirical investigation of digital communication in the construction of mainstream ideology,taking the platform of XUE XI QIANG GUO as an example for investigation and analysis.This chapter first takes the platform of XUE XI QIANG GUO as an example to investigate the digital communication of mainstream ideology,then analyzes and demonstrates the results of the survey,and finally summarizes and analyzes the difficulties existing in the digital communication of current mainstream ideology.The fourth chapter analyzes the causes of the dilemma of digital communication of mainstream ideology.Five main reasons are put forward,respectively,the development and construction of digital platform is not sound;The content and form of digital communication are not standardized;Digital communication technology and supervision are not perfect;The digital communication team is not professional and the integration of digital communication and mainstream ideology needs to be improved in five aspects.The fifth chapter is based on the existing difficulties and reasons summarized in the first two chapters,and on this basis puts forward the path to strengthen the digital dissemination of mainstream ideology.It mainly includes creating a high-quality digital communication platform for mainstream ideology;Strengthen the construction of digital communication content of mainstream ideology;Perfect the digital communication information supervision of mainstream ideology;Construction of professional mainstream ideology digital communication team and promote the mainstream ideology and digital communication integration development of five aspects.Based on the relevant theories and documents of Marxist theory,communication and political science,this paper investigates,demonstrates and analyzes the digital communication of mainstream ideology centering on the construction of mainstream ideology and based on the background conditions of current digital technology development.As a preliminary study of the interdisciplinary theory and practice of Marxist theory and communication science,this paper adopts the research method of combining quantitative and qualitative research,adheres to the principle of unifying theory and practice,and combines marxist ideology theory,communication science and other related theories with empirical investigation.Through the review and sorting of the theory,the hypothesis and demonstration of the research topic,analyze the problems and causes,and put forward the feasibility path,which is the innovation of this paper.Of course,limited by time,human and material resources and other factors,there are still shortcomings in the study,the author will further explore and demonstrate in the subsequent research.