A Study On The Construction Of Discourse Power Of Mainstream Ideology In China In The Network Era

With the advancement of the fifth scientific and technological revolution,human society has entered the era of network information,and the place of ideological struggle has gradually shifted to the cyberspace.The construction of the discourse right of mainstream ideology has abundant theoretical basis.In the era of network,the construction of China’s mainstream ideology discourse on the ideology of our country security and resist western ideology penetration,consolidating the party’s ruling legitimacy and master and condensed popular opinion and public opinion control,construction of network platform and expand the international mainstream ideology influence has important practical significance.The progress of network technology brings new opportunities for the construction of the discourse right of the mainstream ideology in China,creating new conditions for both the space and the channel of ideological propaganda and education.However,the construction of the discourse power of mainstream ideology in China still faces severe challenges.Abroad,western countries stepped up to our country network ideological infiltration,at home,lack of theoretical workers of Marxist theoretical connotation innovation in our country,the interests of different classes demands were not met,the network mimicry environment makes the information transmission distortion,and inadequate innovation networkpropaganda way,makes the explanatory power of the mainstream ideology in our country,esteemed,influence and appeal.In the face of the above challenges,we should strengthen the construction of the mainstream ideological network,timely convey the voice of the party on the mainstream media,so that the Marxist ideology on the Internet in an active position.We should constantly innovate the connotation of Marxist ideological discourse,adjust the mainstream ideological discourse,and make the discourse system truly close to and guide the masses.We must be concerned about the interests and appeals of the people,adhere to the people-centered position,speak with facts,and win the support of the people.We should improve the network legislation,draw out the bottom line of network illegal,so that there are laws to deal with network problems.It is necessary to deeply analyze the discourse habits of Internet users,continuously optimize the propaganda methods of Internet media,summarize the education methods that Internet users are willing to accept,and abandon the didactic indoctrinate of rigid narration.It is necessary to build a well-qualified team of network ideological work,and professional theoretical talents and technical talents should undertake the work of theoretical research and ideological propaganda and education.In a word,we should strengthen the construction of discourse right of mainstream ideology network from all aspects.