An Inclusive Study Of Social Media Usage And Its Impacts On Employees' Job Performance,Wellbeing And Entrepreneurial Intentions

Social media has had a marvelous impact on our culture and the routine life.Social media applications have transformed the ways in which people communicate and socialize,and it is important to better understand the ways in which this virtual social phenomenon is having an impact on employee's performance,wellbeing and entrepreneurial intentions.Understanding the impact of the social context on economic behavior is necessary for sociologists and by economists to understand the economic interactions.In addition to understanding stiffness between individual SM use and societal welfare,this approach can also offer some fundamental insights into why certain regularities in networks should be observed across applications.The considerable collection of work in humanism lets us know how and when SM matter,and causes us portray them from an assortment of auxiliary viewpoints.The economic point of view brings dynamic onscreen characters and accepts motivators as a genuine info,and with an eye to productivity and government assistance measures,can yield new bits of knowledge in regards to the development of social networks and the impact that SM have on conduct.This dissertation explored three aspects of employee's SM usage and its influence on their performance,wellbeing and entrepreneurial intentions.The primary perspective aimed to explore how different categories of SM usage have influence on employee's performance through knowledge exchanging behavior,besides that it explored the moderating impact of social media rules.Furthermore,how personal and work-related SM usage have impacted on employee's wellbeing.Lastly,it explored that what are the factors which push and pull employees to migrate from employment to self-employment and what role SM plays in entrepreneurship.We established conceptual model and theoretical framework on the basis of well-recognized theories such as: social exchange,uses and gratification theory,planed behavior,social capital,organisational commitment and push pull mooring theory.The study data were collected through questionnaires by personal physical survey from employees of Pakistani organisations.We randomly distributed 1,400 questionnaires to the employees of the organisations and collected 1,002 completed questionnaires from the organizations.Based on our survey requirements,833 were valid completed questionnaires,and all the reported organization's employees had a strong focus on social media.For the data analysis,we used partial least square because it is superior over other types of structural equation modeling.Moreover,it can measure complex models with multiple relationships because it involves no assumptions regarding the population or score measurement.The results support our hypotheses: information sharing and obtaining information provide exclusive contributions to the explanation of an employee's job performance.Our findings show that the personal use of SM and work-related use of SM have a positive and significant effect on information sharing and obtaining information.Similarly,social media usage had positive and significant relationships with organisational commitment and social capital,which ultimately increased their wellbeing.In addition,sociotechnical stress was used as a moderator and it had adverse impacts among organisational commitment and wellbeing.Similarly,for entrepreneurial intentions findings indicate that the desire to be independent and status-striving are the main determinants for entrepreneurial intentions followed by social media self-efficacy,self-perceived creativity and job insecurity.Furthermore,the social media selfefficacy had a strong mooring moderating effect between both push and pull factors which increase the employee's entrepreneurial intentions.The findings of this research are fascinating and insightful for organisations and policymakers as well as it significantly contributes to the domain of information systems and management.This dissertation could advance previous literature on social media communication,employee organization relationships,and employee communication behavior.It was one of the first studies to integrate the relational perspective with the situational perspective,which could provide a new direction for public relations scholars and practitioners.