The Research On The Acceptance Mechanism Of College Students’ Ideological And Political Education Of Network

Strengthening the ideological and political education of college students is a task that the party and the government attach great importance to.The cultural conflict caused by the immediacy and magnanimity of network information dissemination,the moral loss caused by the equality and freedom of the subjects in the network environment,and the fast food culture brought by the fragmentation and virtualization of the context,all of which have brought great challenges to ideological and political education work.Although the current ideological and political education has achieved initial results,but there are still some problems,such as lack of pertinence and affinity,inadequate use of network resources,low attention paid by the students,etc.The main reason for these problems is that the ideological and political education can not satisfy the needs of college students.This study analyzes the acceptance characteristics of college students’ ideological and political education of network,putting forward the acceptance mechanism of Ideological and political education of network,which can not only help to promote the development of the network ideological and political education research to the scientific and systematic direction,but also help to innovate the practice path of ideological and political education,and to enhance the attractiveness of ideological and political education,improving the effectiveness of network ideological and political education.This research is guided by historical materialism and dialectical materialism.First,through literature analysis,comparative study,and other methods,the author clarifies the connotation and components accepted by network ideological and political education.Second,through questionnaire survey,case study,and other research methods,the author respectively samples the twelve normal,engineering and comprehensive universities in five provinces of North China,East China,and Northwest China.Third,through using SPSS to analyze basic probability and variance,the author understands the characteristics of college students’ ideological and political education deeply,then puts forward the ways and educational models to improve the effectiveness of network ideological and political education.This research holds that acceptance is the process of cognitive learning.Acceptance means that under the influence of external environment,the subjects actively choose and absorb the information to internalize into their own cognitive structure,and externalize into behavior according to their needs.The acceptance of network ideological and political education means that the receiver actively select and absorb ideological education information that posted on Internet media by different communicators in the network environment according to their own needs,and integrate and internalize the correct ideas,political ideas,moral norms and other content into their own cognitive structure,and externalize them into positive moral behavior.The elements of network ideological and political education include disseminator,network media,network ideological and political education content,recipients and other elements.It has the functions of integration orientation,communication feedback,core education,and value judgment.The operation process of the interaction between the various elements of acceptance mechanism includes cycle operation way between acceptance elements,and two-way interaction between the recipients and the elements.According to the survey data,we can understand more clearly the characteristics of college students’ network ideological and political education.The results are as follows:(1)The people who have great influence on the college students’top five valve are entrepreneurs,social moral model,politicians,parents or relatives,and they bring more positive effect,while the entertainment star bring more negative influence to college students.The most attractive characteristics to college students are personality,knowledge background,and growthbackground.(2)The top five network information that college students often browse are about entertainment and leisure,social and livelihood,literature works,ideological and political education,and learning andwriting.The content of Ideological and political educationwhich are frequently visited by college students are the education of ideal and belief,patriotism and morality.The popular expressing ways of network ideological and political education are the case analysis and review of the content;the popular presented ways of ideological and political education network are text and picture;the most acceptable text capacity is 200 words-1000 words;the most acceptable time of video is 5-10 minutes.(3)The main way of getting the ideological and political education of network for Undergraduate students are QQ,micro-blog,Wechat,theme website.The acceptance mechanism of ideological and political education of the network is mainly analyzed from the mechanism of function and operation between the recipients and each element.The factors that influence the acceptance effect mainly include the prestige of the communicator,the position of the communicator and the attractiveness of the communicator.The content of educational factors includes the difference of information,the inducement of emotion,the tendency of information and the presentation of information.The network media factors include the mode and credibility of communication.And on this basis,the optimization of various acceptance elements is proposed.