Innovation Research On The Network Ideological And Political Education For College Students Based On The Acceptance Theory

Since China’s access to the Internet in 1994,the network ideological and political education has developed from the shallower to the deeper.The research on network ideological and political education has also experienced the stage of cognition from phenomenon to essence,from empiricism to scientification,which can be roughly divided into the stage of management and control response,the stage of active exploration,and the stage of deepening research,and developed towards the direction of discipline.Virtual practice is the internal basis of carrying out experiential network ideological and political education;interactive subjectivity is the prerequisite and foundation of constructing intersubjective educational thinking;covertness and permeability are important bases for the usage of the mode of covert education.Combining with the results of the questionnaire survey,the author examines the current situation of network ideological and political education,such as closed educational thinking,"de-realistic" educational content,single discourse system and isolated educational carrier,which are the main reasons for the low effectiveness and low pertinence of ideological and political education on the Internet.The acceptance theory,which was born in the 1960s,put forward a new idea of going to the reader".The change from "text-centered theory" to "reader-centered theory" is a fundamental transformation of methodology in the field of aesthetic research.The core concepts of the acceptance theory,such as "putting reader in the center","perspective of expectation","calling structure","reader participation""aesthetic experience","aesthetic distance",and "deviation effect",are used for reference,which have a guiding significance and value for solving the existing problems of network ideological and political education for college students.Drawing on the theory of acceptance is helpful to enhance the acceptance of college students network ideological and political education.The similarity of the two in concept,factor,process,and link is the internal power of the network ideological and political education to learn from the acceptance theory.Aiming at the existing problems of network ideological and political education for college students,this paper constructs an innovation system including idea innovation,content optimization,carrier application,and discourse reform,which is based on the acceptance theory.The four elements are respectively at the core,fundamental,channel,and surface of the innovation system,and they are connected and interwoven with each other,so as to jointly exert the collaborative innovation effect.The acceptance theory holds that "readers" are the soul in the structure of literary value and the direct participant in the creation of literary value.College students have their own initiative and can make independent choice as well as innovations in network ideological and political education.The idea of "putting reader in the center in the acceptance theory inspires educators to set up the idea of network ideological and political education with college students as the center,characterized by subjectivity,dialogue,difference,and development.This is the essence of the interactive subjectivity of the network ideological and political education,the inevitable requirement of the "audience first" Internet thinking,and also the necessary choice of college students to conform to the trend of the increasing subjective consciousness.The idea of ideological and political education characterized by college students’ subjectivity requires educators to pay close attention to the ideological and behavioral characteristics of the subjects,have dialogue with college students on the basis of equality,and cultivate college students’ subjectivity.Perspective of expectation" is a kind of aesthetic expectation for literary works formed by readers based on their own experience,taste,accomplishment,and ideal,which determines readers’ acceptance of works.The intrinsic demand of contemporary college students is the fundamental driving force to make them accept the network ideological and political education.Educators should pay attention to the guidance needs,communication needs and self-expression needs of college students,so that the content of the network ideological and political education should not only conform to the "perspective of expectation" of college students,but also strive to meet their "expectation of innovation".According to the optimization principle of life,humanity,and times,the content of the network ideological and political education should take the "three views" education on the Internet as the basic content,strengthen the network moral education for college students,enhance the guidance of network politics,and innovate the media literacy education.The acceptance theory emphasizes the importance of "reader participation" to the value realization of a work.Contemporary college students’ network acceptance mode is characterized by interactivity,experience,and sense of participation.The carrier of network ideological and political education should follow the principles of integrating theory and practice,aim and permeability,knowledge and interest,and education and participation.We will effectively use micro platforms such as microblog,WeChat,and APPs to develop and promote "serious games" and accelerate the construction of "mooes","micro courses",and other "mobile" classes."Summoning structure" is a structural mechanism constructed by writers and defined and filled by readers for unfixed points and blanks.The network ideological and political education also needs educators to construct the "calling structure" with the discourse system.Educators should pay attention to the subjective creativity of receivers,study the preference of college students’ network discourse,and flexibly use the "deviation effect" of network discourse.According to the characteristics of"discourse power","mini-narration","visualization" of the network language,the discourse system of the network ideological and political education has been changed by the principle of improving "guiding force","penetration",and "flexible" of the discourse system,which includes mastering the characteristics and laws of transmission of the network discourse,extending the resources of discourse,organizing the form of discourse,innovating the expression of discourse,and enhancing the discourse of the network ideological and political education.