The Research And Enlightenment Of Japanese Rural Construction With Art

Rural Revitalization is a global issue.Since modern times,with the rapid development of industrialization and urbanization,the countryside has been abandoned by the times and society.In Japan,in the face of the plight of the declining countryside,the Echigo-Tsumari Art Triennale and Setouchi Triennale,which originated in the beginning of the 21st century,take contemporary art as the catalyst,rely on cultural tourism and eco-tourism mode,effectively promote the activation and revitalization of the two places through the development of cultural industry,and have attracted widespread attention at home and abroad.At present,China has entered the stage of overall urban and rural development.In 2013,the central government took the construction of "beautiful countryside" as its goal.With the transformation of industrial structure and the upgrading of consumption structure in China,and inspired by the success of the two major art festivals in Japan,art rural construction activities in China have shown a booming trend in recent years.After more than ten years of practice and exploration,although the activities of chinese rural construction with art have made some achievements,the overall effect is not ideal.This paper focuses on the current situation and future of the chinese rural construction with art,and makes an in-depth study of the two major Japanese art festivals and related issues from an interdisciplinary perspective.The research significance of this paper is mainly reflected in two aspects: First of all,in terms of theory,through the carding and research of the concept and mechanism,operation mode and marketing method,the catalyst effect,and the institutional environment of Japanese cultural industry,rural ecological cultural tourism industry and cultural brand strategy,and the way to establish the community,it Objectively promotes the interaction,penetration and integration of the theoretical research of art,art economics,industrial economics,cultural sociology,public policy science,and modern management science.Secondly,in terms of practice,it provides useful reference and reflection for the establishment of operation modes and mechanisms,sustainable development of the ecological cultural tourism industry,the building of cultural brands,and the formulation of relevant policies and regulations for chinese rural construction with art.In terms of research results,this paper first proposes that rural construction with art is a system engineering dominated by culture,its core value is not fully reflected in its direct economic benefits,but lies in inspiring local spirit,promoting the communication between closed villages and the outside world,as well as the upgrading and innovation driving of the rural industry which may be caused by it.Secondly,this paper introduces the concept of "experience economy" into the cultural brand strategy of rural construction with art,and puts forward that compared with the rapid extensive development mode,the development mode that follows the principle of "experience first" of visitors is more conducive to the establishment of cultural brand of rural construction with art projects.In addition,based on the comprehensive perspective of interdisciplinary,this paper points out that the success of Chinese Rural construction with art requires not only the space for improvement in the internal mechanism,but also the maturity and improvement of the external mechanism and conditions such as the relevant national policies and regulations,natural and human ecological environment.