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A Study On The Application Of Cultural Immersion In Tourism

Posted on:2019-04-09Degree:MasterType:Thesis
Country:ChinaCandidate:Julia N(?)ez MartnezFull Text:PDF
GTID:2405330545492592Subject:Business Administration
Abstract/Summary:PDF Full Text Request
TripDeep is a viability study case by Julia Nú?ez that combine two social trends in the Spanish market right now: the customer experience and the Cultural Heritage of a country.The study case is an immersion travel agency focus in Spanish market in the first stage of the company.TripDeep would like to offer the possibility to travel in Spain with a deep immersion experience in the country through the Culture Heritage of the country such: History,music,sport,habits,architecture,gastronomy,etc.Go beyond than a standard agency or services with standard tours and place to visit by bus or common touristic routes.The target of the company is People who are looking for a different way to travel.People who is searching for travel and experience and have interest for the Spanish idiosyncrasy.The idea will be developing by local suppliers.Local people which their job is related with traditional customs for Spain such: sew traditional dresses,play instruments or traditional techniques such harvest olives.The success of this project is built in the idea of cover an actual need in the market which is not cover my any actor in the industry so far.TripDeep will offer a new service in an industry which is growing each year with a more demanding consumer.
Keywords/Search Tags:Cultural Immersion, Experience Economy, Marketing Strategy, Tourism
PDF Full Text Request
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