The Study Of The Cultural Heritage Tourism Under The Background Of Experience Economy

The world has come into Experience Economy era. With the advent of Experience Economy, the tourist consumption begins to take on a new trend: The proportion of emotional factor is gradually increasing; The individual products and the distinctive services are favored by the tourists; The tourists divert their attention from the tourism products to the experience of accepting the tourism products. The tourists expect to get comprehensive experience; There is a great need for the culture tourism products. All these new trends make heritage tourism face the new opportunities and challenges.The culture experience which spans time and space is the key supply of the cultural heritage tourism products. The cultural experience consists of material level, ideological level and mental level. The experience of the heritage culture means not only the experience of the material level, but also the ideological level. More importantly, the culture experience of the mental level will make a strong impression on the tourists.The tourism experience carriers play an important role in the process of the tourism experience. There are all kinds of experience carriers in a beauty spot, which form the experience carrier system of the beauty spot. The experience carrier system is composed of the stage experience carrier system, the activity experience carrier system, the environment experience carrier system and the service experience carrier system. Of all the systems, the stage experience carrier system is the corner—stone, the activity experience carrier system is the core, the environment experience carrier system and the service experience carrier system are sustaining system.The factors which influence the travelers'experience conclude the subject, the object and the medium. From the standpoint of the subject, the tourists'knowledge structure, the tourists'attitude and the tourists'ability of accepting new knowledge will have an effect on the tourists'experience. From the standpoint of the object, the tourists'experience lie on whether the heritage culture is found thoroughly, whether the content of culture feature is revealed vividly, whether the content of culture is rich and colorful. From the standpoint of the medium, whether it is led by the theme clue, whether there are complete,abundant and innovative experience carrier system will affect the experience result of the tourists.When carrying on cultural heritage experience design, Three factors must be fully used: experience subject(content),experience carrier system and experience project interaction model. Firstly, it needs two basic analyses of the experience design: traveling market analysis and tourist resources analysis. Secondly, the experience subject design is also needed. In order to design the distinct subject experience and strengthen traveling experience, the experience subject should be concluded and coherence. Thirdly, it needs the design of experience carrier system. By designing the stage experience carrier system,the activity experience carrier system,the service experience carrier system and the environment experience carrier system, will enable the tourist to experience the subject of the cultural heritage. Lastly, great attention must be paid to the coordination of each carrier so as to design the experience project which can demonstrate the subject culture.