A Study Of Gender Discourse In Long Animation Of Disney Princess Series

Hollywood Disney,which started with animated films,has created many classic animated characters.With the introduction of Mulan,a long animation of Disney princess series adapted from China's well-known legend of Mulan,into the Chinese market,long animation of Disney princess series has attracted more and more attention in China.From the long animation of Disney princess series in recent years,we can see that the image of the princess has changed from weak to brave and independent,and the relationship has changed from the unequal relationship between saving and being saved to the equal relationship of saving each other,and the gender discourse has changed obviously.As a popular entertainment cultural phenomenon,the gender concept deduced in the long animation of Disney princess series will obviously have an impact on the way of thinking and behavior of the general audience.Therefore,it is necessary for us to study the gender discourse construction in the long animation of Disney princess series and its impact on us so that we can learn from the construction of discourse with progressive significance and guard against the hidden drawbacks.This paper discusses the construction of gender discourse in the long animation of Disney princess series from three aspects.The first is the text narration.In the long animation of Disney princess series,it mainly emphasizes the difference between princess personality and living environment to make women confirm themselves.The princess and the prince are set as the subjects of the story to reflect the equal gender relationship;and the supporting actress is turned from the from a perpetrator to a helper to show the sisterhood.The irony in the narration is used to deconstruct the heroic words and the words of true love.The second is audio-visual communication.The long animation of Disney princess series mainly expands the space for the princess with dynamic space display.The expression of the princess's inner feelings was strengthened by her singing and lyric expression.The specific gender of animals and plants is constructed by dubbing and dressing,and the gender setting of some animals is deconstructed through the mobility of gender identity.The third is the cultural consumption.The long animation of Disney princess series mainly makes consumers obtain value identity and self-satisfaction in consumption by inserting the values in princess animated films into commercial products.Finally,the long animation of Disney princess series has a complex interaction with the audience.The long animation of Disney princess series constructs female images with independence,bravery and self-consciousness and a complementary,dialogic and equal gender relationship in story setting,visual effect and cultural consumption.Such construction rewrites the traditional map of weak and passive princess image and unequal gender relationship.As an aid to popular culture,Disney has conveyed a new cultural discourse to the world,led a cultural fashion,and also influenced the cultural trend of the world.