The Study Of Disney Princess Film

In the world, the first animated feature film "Snow White and the seven Dwarfs"(1937) let the Walt Disney company has become the leader in the animation industry in the United states. From 1930s to 1960s, Disney animation was the leading character and reflected the development of American animation industry. Numberous animation characters that people still recall today were created. They established the "Disney Brand "and even led the whole animation industry.In this paper, with the traditional mold of Disney Princess film as the research object. According to the development of the Walt Disney company taking 1989 as the boundary, on the development of two periods before and after the Disney Princess film makes a brief combing. In the long term development, Disney’s Princess films became a particular type of movie, which included dramatic narrative structure, fixed characters and theme, and indispensable songs and dances as a stylized program. And every film almost get 100 million at the box office, save and consolidate the position of Walt Disney time and again.Princess film to win support among the people get the main factor is that the 12 recognized Disney Princess’s image mold. All Disney princesses are gorgeous, warm-hearted and despite their own traits. Hence they became a kind of visual symbol that could be easily distinguished. The Disney Princess has become a kind of collective brands.With the development of society and the public aesthetic changes constantly, in order to adapt the social development but also for the commercial appeal, changed the traditional Disney Princess films is inevitable. Including princess image change, female supporting roles set transformation and so on. It seemed like Disney had created "new princesses" with a sense of independence, making people believe that the Disney girls were getting a more independent female consciousness. Whereas, these were just "camouflage" to cater to the public. Disney as is naturally patriarchy just to use such techniques to maintain its patriarchal ideology.