| Organizations currently encounter various challenges in today's global environment. To remain competitive, many organizations are looking to technology to help enhance operational productivities and their supply chain. Radio Frequency Identification is one technology several organizations are adopting in their supply chain process. While the use of radio frequency identification technology may offer numerous advantages to organizations, its impact on the consumer is frequently disregarded. Radio frequency identification tags on consumers' goods that remain active after a consumer leaves a store is known as residual radio frequency identification. Residual radio frequency identification technology may impact consumers' decisions as well as the business's ability to persuade consumers to purchase goods with radio frequency identification tags. Radio frequency identification technology's stealth ability to track tagged products, along with its minuscule size, has many consumer groups stating the technology and organizations that use it cannot be trusted. This research described several benefits, as well as drawbacks, of radio frequency identification and then examined the technology from the consumers' perspective via a survey. Structural equation modeling was used to determine trust's impact on consumers' perception of privacy risk in their intentions to use radio frequency identification technology. Organizations should consider the findings of this research before carrying out radio frequency identification technology on a large extent in their supply chain. |
