| Health promotion has become a big part of many large organizations. Interest in health promotion from business and industry has increased due to the rising health care costs. These rising costs, along with workers' protection laws, have influenced employers to assume more responsibility for the health and safety of their employees. Recent and emerging health promotion programs have become more sophisticated and complex, requiring skillful managers and administrators to coordinate the delivery of programs and services.; The purpose of this study was to identify the administrative and management competencies of health promotion directors. The research was based on an evaluation research model utilizing stakeholders representing five groups: (a) health promotion consultants, (b) the Association for Fitness in Business, (c) medical field, (d) institutions of higher education, and (e) human resource/personnel. A list of 41 competencies and a varying number of competency action statements were identified through in depth interviews with subject matter experts from each of these five groups. The competencies addressed eight domains of function: (a) leadership, (b) organizational culture, (c) planning, (d) budget/finance/economics, (e) evaluation, (f) communication, (g) marketing, and (h) management/implementation.; The results of this research have implications for each of the five groups represented by the stakeholders. The results also have implications for the health promotion profession and specifically health promotion directors. |
