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The online identity formation of the institution of higher education: Analysis of power relations and subject positions

Posted on:2012-03-24Degree:Ph.DType:Dissertation
University:The University of UtahCandidate:Massie, Keith RFull Text:PDF
GTID:1457390008993646Subject:Web Studies
Abstract/Summary:
The current study examined over 3000 visual images on the homepages of 234 National University to determine how power relations are depicted. Using a hybrid methodology of grounded theory, critical discursive analysis, and facial prominence scoring, the work culminates in a theory: The (Im)Balanced Theory of College Identity Formation Online. The theory holds that colleges used different tactics, strategies, and resources when depicting various subject positions on their homepages.
Keywords/Search Tags:Theory
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