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A theory of emergency communication using cooriented perceptions of journalists and official sources in an anthrax attack

Posted on:2007-07-20Degree:Ph.DType:Dissertation
University:University of KentuckyCandidate:Swindell, Christopher LFull Text:PDF
GTID:1448390005978060Subject:Mass Communications
Abstract/Summary:
While social scientists have attempted to develop explanations for risk and crisis management, the current study articulates a new theory of emergency communication (TEC) which identifies six specific dimensions of emergency messages. The dissertation surveys two groups primarily responsible for message construction---journalists and official sources---in urban Kentucky using a hypothetical anthrax attack. Specifically, this study; (1) provides a rationale for how emergencies differ from routine journalist-source interactions, (2) articulates the dimensions of emergency messages, (3) frames emergency communication using coorientation (Chaffee & McLeod, 1968) to analyze the attitudes and cross perceptions of journalists and official sources in an extreme event, (4) tests TEC coorientation hypotheses, and (5) suggests strategies for improving journalist-official source interaction in a terror attack, natural disaster, or other emergency to improve public health messages.; Keywords. Emergency, Crisis Communication, Terrorism, Public Health Messages, Panic...
Keywords/Search Tags:Emergency, Communication, Using, Official, Messages
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